The Hypocrisy Behind Coca-Cola’s Attempt to Save the Polar Bear

Coca-Cola World Wildlife Fund – Photo Credit: Coca-Cola

For this holiday season Coca-Cola has reintroduced their beloved images of polar bears drinking cokes with dear old Santy-Clause. This year however, they have accompanied those familiar advertisements with an envronmental spin, putting emphasis on saving the polar bears from climate change.

This is following the recent addition of the polar bear to the endangered species list. Coca-Cola is now working with the World Wildlife Fund in an effort to project a positive, environmentally concious image.

This winter they are making a 2 million dollar donation as well as matching the donations made by the public. They are also starting a rigourous marketing campaign wherein they change the colour of their cans. 

I believe that Coca-Cola is using this occasion to appear sympathetic to the environment while simultaneously polluting land and water in countries abroad. Paul Brown, an environment correspondent covered the story for The Guardian.

“The largest Coca-Cola plant in India is being accused of putting thousands of farmers out of work by draining the water that feeds their wells, and poisoning the land with waste sludge that the company claims is fertiliser.”

“[But] its huge demand for water is causing such damage to the local economy that the village council which had granted the company a licence to operate is now demanding the plant’s closure.”

Clearly Coke should start caring about the environment at the source of their operations instead of supporting a cause just because it’s got a nice fluffy mascot, which not so coincidentally has been one they have used for decades.

Donating a couple million dollars means nothing to a company like Coca -Cola who made US$ 35.119 billion in 2010 alone. If they were serious about benefiting the environment they could certanly afford to make a bigger contribution.

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Categories: Politics, Quebec Environment



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