Gotta wait ’til spring for more of Montreal’s finest cupcakes

Image from midnightpoutine

Last November, for the second annual Cupcake Camp Montreal (CCMTL) the lineup stretched far around the block. Despite the bitter wind and the occasional snowflake, most waited patiently outside for over an hour because inside there were cupcakes galore!

The organizers were overwhelmed by the turnout. The first Cupcake Camp was held at Restaurant Bitoque and could accommodate 250 people. Over 700 cupcake lovers showed up! Last year when the venue changed to the Fairmont Queen Elizabeth, over 2500 people squeezed into the hall. Who knew Montrealers were crazy for cupcakes? And when the doors closed at one o’clock, there were still 2000 unfortunates waiting outside, grumbling about whose fault it was that they didn’t arrive earlier.

Turning people away from a fundraiser is a major disappointment and one of the reasons this year’s Cupcake Camp has been postponed. The website promises a spring event. For the third edition, the organisers want to make sure they don’t run out of cupcakes, that the lineups are not as long and most importantly, that no one gets turned away at the door. Even if they did distribute free cupcakes to those in line, people were not happy campers.

CCMTL is a 100% volunteer organization and the fundraising event takes hours to organize. Hours on the telephone lining up cupcake donations, finding judges and planning the special events.  In 2011, 20,792 cupcakes were sold and $34,500 was raised for La Tablée des Chefs and Jeunesse, J’écoute!  All proceeds from the event go to charity.

The $10 admission fee gave you three cupcakes and the chance to admire and purchase many more. If 2500 people were admitted and they each received three cupcakes and the final tally was over 20,000 sold…do the math. Some people bought hundreds! Fanciful flavours, delightful decorations, an colourful icing : a joy.  Café Myriade (my favorite cafe in Montreal) and Nespresso supplied the caffeine fix to go with the cupcakes. There were prizes for the best cupcakes for pros, amateurs, children and a special category for crappy ones : #FAILCAKE.

An event not to miss. So keep checking the website periodically for updates for this not-quite-annual fun food fundraising event.

Ce n’est pas seulement bon, c’est aussi pour une bonne cause!  It’s not only good, it’s for a good cause, as their website puts it.

I guess this cupcake from last year would also work in the spring!

Image from midnightpoutine

Categories: Dessert for supper


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