Aiming low pays off

Aim Low

Photo by Alex Menjivar

While my wallet and I understand all too well what it’s like to attend a music festival in this city, I wanted to better understand what it means for artists when they’re added to the roster. Particularly for smaller, local acts, I’ve often wondered how well it translates into exposure and if Montreal is doing enough to foster local talent. Aside from that, how much cooler is it to be a VIP at a festival you grew up waiting in line for?

Formed almost by accident when three DJs from Concordia’s own CJLO 1690AM began messing around with guitars and a pile of effects pedals in the station’s studio, Aim Low have become shoegaze darlings in the Montreal music scene and are beginning to attract national attention. They’ve charted on radio stations across the country, embarked on a number of successful mini-tours and are fielding more and more requests for shows and sessions around the city. Coming off a string of dates that included showcases at both Pop Montreal and CMJ, the guys took the time to hang out and talk about their experiences at both and what they have coming up. To hear more drone magic from the band, including the track featured in this podcast, check out their Bandcamp page.

 

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Categories: Arts and Entertainment, Montreal Music Festivals

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